Experts in delivering culturally informed market research which authentically represents diverse needs
Understand your audience with expert-led research. Validate ideas, unlock new opportunities, and gain actionable insights.
Our Services
We deliver a suite of qualitative and quantitative research solutions
AI Profile Insights
Delivering end-to-end products insights from 30,000 consumers
Focus Groups
Engaging discussions to uncover consumer behaviours and preferences
1-to-1 Interviews
In-depth conversations for deeper insights into individual experiences
Surveys
Data-driven insights through targeted surveys and large-scale polling
Where we've done this before
Check out our previous work
This hair and beauty retailer within the haircare market, specialises in innovative extensions.
Challenge:
Key objectives were to deliver robust scientific testing and consumer insights to support market positioning. This required coordinating independent academic research and reviews across 4 UK universities, gathering consumer data and synthesising findings into a comprehensive industry report.
Result:
Our findings positioned the brand as a haircare authority, educated consumers, and built market credibility. This enabled them to launch their plastic-free, biodegradable hair extensions with proven scientific testing.
This platform rewards members with cashback when shopping online and provides them with an intuitive way to save while shopping. Their primary objective was to drive customer acquisition and minimise churn.
Challenge:
The brand’s key objectives were to increase consumer engagement, boost visibility, and improve retention across its user base. However, their primary challenge was in understanding the causes of low engagement, specifically why some customers may not refer others or remain active on the platform.
Result:
To address these challenges, Affiya Research delivered actionable insights aimed at optimising engagement and retention. Our findings empowered the platform to attract a more active and loyal user base, increase customer interactions, and strengthen their foundation for long-term success.
This bespoke bakery wanted to expand its reach by breaking into the wedding industry. Their primary goal was to validate their assumptions and attract new customers in this highly competitive and demanding market.
Challenge:
The brand's key objectives were to expand their consumer base, boost visibility, and successfully break into the wedding industry. They wanted to ensure their brand remained agile in adapting to a new market while refining their understanding of their existing audience.
Result:
Affyia Research identified key consumer trends and preferences and provided actionable insights on acquiring new customers in the wedding industry. This enabled the brand to grow its customer base by 10% and secure its first foothold in a new market.
